Welcome to Serial 1

When Harley-Davidson’s founders put power to two wheels and created their first motorcycle in 1903, they changed the way the world moved forever. Now, Serial 1 Cycle Company, Powered by Harley-Davidson, is recombining the freedom of a bicycle with the effortless joy of electric power to change the way the world moves again.

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One” — Serial 1 Cycle

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Press releases

August 6, 2021 – Serial 1 Debuts Mosh/Chopper – The First Custom eBike For Auction in New 1-off Series

August 5, 2021 – Serial 1 Partners With Mike’s Bikes to Make Premium eBikes Available Immediately in The Bay Area

August 2, 2021 – Serial 1 Expands eBicycle Availability Across Europe

April 8, 2021 – Serial 1 Chooses Affirm as Exlusive Pay-Over-Time Partner

March 2, 2021 – Serial 1 Establishes Western U.S. Headquarters in Utah

March 1, 2021 – Serial 1 Now Offers Paypal Credit Financing

February 19, 2021 – Serial 1 Hires Brandon Proctor as Vice President of Sales & Service 

November 16, 2020 – Serial 1, Powered By Harley-Davidson, Unveils Debut eBicycle Details